NIGHTS WKNDS

NIGHTS WKNDS is a Brooklyn-based streetwear and fashion brand that bridges the gap between streetwear and luxury fashion.

I took initiative to create a new design concept for NIGHTS WKNDS that reflected the brands streetlux style onto their site. I wanted to create an approach that incorporated street with a clean design.

I visualized the site initially in sense of motion. Visualizing key aspects that moved to draw the user in and make the feel like they are part of the brand experience.

Role

  • User Experience Design
  • User Interface Design
  • Animation