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Canary has always found it’s customers sharing the craziest videos that were captured at their home. After learning about this golden bit of information, we started coming up with a campaign that centered around a video contest. This wouldn’t just give users the initiative to be seen and win money but it also showcases the why you might need a security system in your home.

We designed a contest campaign with social advertisements that drove excitement through their customers. Each video that was submitted before was re-created and made into a video or graphic. A cats break-in to steal a crown jewel or a little boy takes off on his jet pack.