Moët & PSNY
Möet & Chandon
Year
2017
Role
- Animator
- Associate Creative Director
- Designer
Deliverables
- Social Campaign
- Live Event Capture
- Video/Animations
PSNY & Möet Collaboration
Moët & Chandon and Public School have come together to release limited edition, collectable Moët Nectar Imperial Rose bottles. Public School is a high-end streetwear brand that was established in 2008. It’s the brainchild of influential creative designers D. Chow and M. Osborne.
We used Public School’s mantra of “finding perfection in imperfection” to help frame our thinking for this collaboration. Throughout our campaign, we wanted to make sure we were achieving balance in strength and fragility, high and low, construction and deconstruction.
Moët launched their limited edition bottle during an event hosted for their partnership with Public School. Leading up to the event we teased out the product and partnership through Moëts social channels by creating quick cuts of the bottle and mixing in drop dates. During the event we curated real-time edited video that lived on Moëts Instagram Story.
Instagram Story Drop
We created multiple stories on Moëts Instagram channel that teased out the product, creators and drop date.
