Renfield
Client
Forward Studio & Universal Pictures
Year

2023

Role
  • Designer
  • Animator
Deliverables
  • Video
  • Animation

In-theatre Free Renfield coming attractions game

The goal of the Free Renfield animation was to provide theatergoers with a chance to compete for Dracula-inspired prizes, including the Renfield digital art collection—unique, auto-generated collectibles that are minted and tradable. During the pre-show attractions, the audience would be introduced to an engaging trailer featuring a QR code, allowing them to participate in the experience.

The video designed for theatergoers needed to captivate their attention while offering a simple, interactive experience. The animation cleverly hinted at elements of the game, featuring a light that slowly moved through the scene to uncover spiders and reveal text. Every detail was carefully crafted to seamlessly blend the game’s concept with the visual aesthetic of the film.