Scotch & Soda
Client
Self Project
Year

2023

Role
  • Designer
  • Animator
Deliverables
  • UX/UI

Scotch & Soda Re-Design

I wanted do a fun project where I would rethink how some brands, specifically in fashion, reflect their style and designs digitally. As a lover of both fashion and user experience I’ve been seeing brands lose sight of the simplicity in the shoppers experience as well as the accessibility being displayed. I wanted to pull through the brands feeling and story that is felt from their in-store experience through to their website experience.

I looked at Scotch & Soda as an example of a brand that I love and wanted to have fun with re-working their site to match their presence as I see them, fun, modern, edgy. I also took a look at their navigation and user flow and simplified it to allow the user to easily navigate to their desired product.