Dear America
Role
- Creative Director
Deliverables
- Social Campaign
- Newspaper Print
- Video
Dear America Campaign
Goldman Sachs created an event, 10,000 Small Businesses Summit: The Big Power of Small Business on Capital Hill, which was the largest-ever gathering of small business owners in the U.S. Small business owners were gathered with key policymakers to share their perspectives and have their voices heard.
In order to get the word out and give recognition that small businesses power the world, we created Goldman Sachs’ first ever commercial that ran days up to the event. From coffee in Miami, to food manufacturing in NYC, we captured the spirit of these remarkable business owners and gave them a chance to have their voices heard.
Dear America
There are more than 29 million small businesses in the United States. All of our voices matter, but all of our voices are not always heard.
That is why Goldman Sachs is hosting the 10,000 Businesses Summit.
This month, small business owners and policymakers will come together in Washington, DC, to salute the achievements of small businesses, and explore solutions to further drive job growth and innovation in America.
Together, we can unleash the power of small businesses. And together, we can elevate small business owners, who demonstrate the very essence of the American Dream.